The 10K Club was founded by Sanchez Payne, a creative entrepreneur, event host, DJ, and marketing strategist who has built his career around one core skill: bringing people together and turning moments into momentum for brands.

With a background spanning media, entertainment, events, and digital marketing, Sanchez has developed a reputation for creating experiences that generate real attention both online and in the real world.

Before launching The 10K Club, Sanchez built his career in broadcast media and live events, working as a presenter with BBC Radio Leeds and hosting stages, interviews, and public events across the UK. These experiences gave him a deep understanding of audience engagement, storytelling, and entertainment, skills that now sit at the core of every project he leads.

Alongside his work in media, Sanchez is also an experienced DJ and event host, performing at nightlife venues, corporate events, brand activations, and private celebrations. His ability to read a room, create atmosphere, and build energy has made him a trusted entertainment partner for businesses looking to elevate their events.

But what truly sets Sanchez apart is his ability to connect live experiences with digital reach.

With a combined social media audience of tens of thousands of followers, Sanchez understands how modern audiences discover, engage with, and share experiences online. He has helped businesses grow their presence through social media strategy, influencer collaborations, and content driven campaigns that transform real world moments into powerful online exposure.

Through The 10K Club, Sanchez now brings together his network of creatives, DJs, hosts, influencers, and marketers to help brands:

• Create memorable events
• Attract new audiences
• Build social media momentum
• Turn attention into loyal communities

His philosophy is simple.

Great brands do not just advertise. They create experiences people want to be part of.

That belief is the driving force behind The 10K Club and the reason businesses partner with Sanchez to bring energy, creativity, and impact to their brand.

Whether it is a pop up DJ experience, a branded event, or a social media growth strategy, Sanchez approaches every project with the same goal:

To create moments that people remember and brands that people talk about.